What's with the name 'Truffle It!'?

C'mon, just 'truffle it!'.  People ask all the time, how do I use truffle oil?  We say, just 'truffle it!'.  Honestly, you can use truffle oil on any dish.  It's just a matter of personal preference.  Just remember, don't apply too much heat to the oils as the aroma will burn off.

What is truffle oil?

Truffle oil is a marketing name used to describe truffle flavoured edible oils.  Originating from Europe (mainly Italy and France), most truffle oils use olive oil, grapeseed, or sunflower oil as the oil base, which is mixed with truffle flavouring.  There are natural and artificial truffle flavours but it must be noted that the word 'artificial' can also refer to nature-identical flavours.  In other words, the chemical compounds found in nature-identical flavours are the same as found in the natural ingredient.  Our proprietary truffle aroma contains natural and artificial compounds and it must be noted that all compounds used are nature-identical ingredients.  Furthermore, 'Natural' labelled products still do not require manufacturers to use actual truffles as a part of the flavour.  There are no "real" truffle oils available on the mass market.

Where is your product made?

We are proud to say our products are made in Canada with imported ingredients.  Our production facilities are health authority licensed. We mainly use facilities in the greater Vancouver area. 

Why is your free shipping so expensive?

In order for us to be successful in the foodservice industry, we had to come up with a premium product, using some of the most expensive ingredients available on the market.  We took close to ten years before deciding to sell direct to consumers because we didn't see enough demand for a premium product.  While our promotional prices are ultra-competitive, we can only do this periodically because of the impact COVID-19 has had on our supply and demand equation.

What is your business model?

Due to the significant impacts of COVID-19 on the global foodservice industry, our demand and supply of our products have been drastically affected, causing a surplus in inventory.  We ultimately decided to begin selling off 'excess' inventory at heavily discounted prices direct to food-lovers.  As a batch producer, we also normally have excess inventory all the time so even as the global foodservice industry recovers, we will sell off our 'excess' inventory here.  When prices are low, that means we have a lot of excess inventory.  When prices stabilize, that means we've balanced our supply and demand.  So take advantage while you can when prices are low and sign-up for our newsletter to get notified of upcoming sales.

What about 'organic' truffle oils?

While there are certified organic truffle oils on the market, we believe it is highly misleading.  Here's a quote directly from the Canadian Food Inspection Agency that relates to flavoured oils: "Only products with organic content that is greater than or equal to 95% may be labelled or advertised as "organic" or bear the organic logo."  This statement basically allows any truffle oil producer to be certified organic based solely on the oil they use, such as olive oil or sunflower oil.  Furthermore, it is important to understand what 'organic' actually means: "An organic product is an agriculture or aquaculture product that has been certified as organic".  Since there is a 5% gap in organic content requirements, any truffle oil producer can get away with being certified organic while still using artificial flavouring in the product.

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